Join us in this exciting episode of the Slice of Construction podcast, hosted by Jared S. Taylor! Our Guest: Roger Krulak,  Founder & President at FullStack Modular.

What you’ll get out of this episode:

• Roger Krulak explains the design, manufacture, and construction solutions offered by FullStack Modular.

• Challenges of adopting industrialized construction methods in a traditionally non-adaptive industry.

• The importance of understanding customer needs and adapting products accordingly.

• Myths about modular construction, including cost, quality, and the need for a design-build process.

• The future of modular construction and its role in addressing the housing crisis.

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Introduction

In the latest episode of the Slice of Construction podcast, host Jared Taylor chats with Roger Krulak, president and founder of FullStack Modular. Roger shares his journey and the innovative solutions FullStack Modular offers in the modular construction space. He delves into the challenges faced in industrialized construction, the myths surrounding modular buildings, and the future prospects of this industry.

Understanding FullStack Modular

Jared Taylor: So, Roger, you're walking down the street, someone runs into you, you tell them what you do, they say, what is FullStack Modular? What do you tell them?

Roger Krulak: FullStack Modular is a design, manufacture, and construct solution for fully volumetric modular buildings, mostly focused on three verticals: hotels, student housing, and multifamily—affordable to attainable to market.

Challenges in Modular Construction

Roger highlights the complexities of introducing industrialized processes into construction. He notes that while factories thrive on consistency and economies of scale, the development world often resists standardization, posing significant challenges.

Roger Krulak: The biggest challenge is aligning the needs of developers with the factory's requirements. Factories need a constant and similar product flow to maximize efficiency, which contrasts with the often varied and 'lumpy' demands of developers.

Advice for Entrepreneurs

For those looking to enter the construction space, Roger advises a deep understanding of customer needs and ensuring your product meets these needs. He emphasizes the importance of having sufficient runway to accommodate inevitable mistakes.

Roger Krulak: Understand your customer's hierarchy of needs. Ensure your product meets these needs, and always have as much runway as possible to navigate through mistakes.

Busting Myths in Modular Construction

Roger debunks several myths about modular construction:

1. Definition of Modular: The term 'modular' is often ill-defined and can refer to various systems. FullStack Modular focuses on fully volumetric modular construction.

2. Cost and Speed: Simply labeling a building as modular doesn't automatically make it cheaper and faster. It requires a design-build process involving all stakeholders.

3. Quality: Modular construction often results in higher quality due to the controlled factory environment, ensuring better tolerances and finishes.

The Future of Modular Construction

Looking ahead, Roger predicts significant growth and consolidation in the modular construction industry. He foresees more integrated solutions and collaborations to meet the increasing housing demand efficiently.

Roger Krulak: Modular construction is poised for growth as the need for affordable housing increases. We'll see more combined modular solutions and industry consolidation to streamline processes and enhance value propositions.

Conclusion

Roger shares FullStack Modular's exciting future plans, including expanding their product offerings in student housing and collaborating with building trades.

Roger Krulak: We're focused on developing modular buildings for the attainable and affordable space. Our student housing product is performing well, and we're expanding on both the East and West Coasts.

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