Join us in this exciting episode of the Slice of Construction podcast, hosted by Jared S. Taylor! Our Guest: Erez Dror, Co-Founder & CEO at Genda.

What you’ll get out of this episode:

• Erez Dror discusses Genda's mission to enhance visibility in construction operations.

• The significance of hands-on experience before pursuing advanced education.

• How lean construction principles inspired the founding of Genda.

• The role of AI and data in transforming the future of construction management.

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From Carpenter to Construction Tech Leader: The Journey of Erez Dror

Erez Dror, co-founder and CEO of Genda, brings a unique perspective to the construction industry. His journey began 15 years ago as a carpenter, working his way up to a superintendent role. The challenges he faced on-site led him to pursue a master’s degree in civil engineering, where he discovered lean construction methodologies. This experience became the foundation for Genda, a company dedicated to improving on-site operations for commercial general contractors (GCs) by providing real-time visibility of workforce activities.

The Vision Behind Genda

Genda aims to revolutionize the way construction projects are managed. Erez explains that the company’s core mission is to provide GCs with accurate, real-time data on who is on-site, where they are, and what tasks they are performing. This visibility ensures projects stay on budget and on schedule, addressing common issues in the industry such as delays and cost overruns.

Erez emphasizes that Genda’s success is built on customer feedback. The company’s iterative approach to development—creating mock-ups, gathering field feedback, and refining their solutions—ensures they are constantly evolving to meet the needs of their users.

The Role of AI and Data in Construction

One of the most exciting developments at Genda is the integration of AI and data analytics. Erez believes that the future of construction management lies in harnessing data generated from the field and using AI to streamline operations. He envisions a future where construction projects are managed with minimal human intervention, relying instead on automated data collection and analysis to drive decision-making.

Genda’s commitment to transparency is also evident in their pricing strategy. Unlike many software companies, Genda openly lists their pricing on their website. This transparency simplifies the decision-making process for potential customers, allowing them to budget effectively before engaging with Genda’s sales team.

Overcoming Challenges and Looking Ahead

Reflecting on the challenges of building Genda, Erez shares how daunting it was to take on massive projects like the tallest tower in Texas. However, the success of these projects has been a testament to the strength of Genda’s solutions and the team behind them. As Genda continues to grow, Erez remains focused on the future, aiming to lead the industry into a new era of data-driven construction management.

In closing, Erez expresses his excitement for what’s next for Genda. With the construction industry slowly adopting AI, he sees a bright future where Genda plays a crucial role in transforming how projects are managed globally.

Genda is poised to be at the forefront of this transformation, building on its success and pushing the boundaries of what’s possible in construction tech.

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